THE DEMOCRACY LAB

// Organization: Unite America

// Current Mission Statement: A movement of Democrats, Republicans, and independents working to bridge the growing partisan divide and foster a more representative and functional government.

// Most Important Objectives: Build long-term strategic business plan for the organization, raise capital from cross-partisan groups, allocate capital and resources to state-based election reform, build a national luminaries council who can be validators for election reform, produce Alaska documentary.

// Core KPIs: Design + implement long-term strategic business plan, secure total funding & post-production team for Alaska documentary, build national luminaries council, and raise capital from cross partisan groups to allocate to state-based electoral reform.

// Organization: Voter Formation Project

// Current Mission Statement: The Voter Formation Project is dedicated to increasing participation in local, state, & national elections through digital communication, experimentation, & knowledge sharing.

// Most Important Objectives: A strong board & governance structure, financial runway into 2024, and a tech advisor.  

// Core KPIs: Board structures, strong governance, a new board member, a solid financial runway into 2024.

// Organization: The Tangle

// Mission Statement: Get Americans out of their political bubbles. 

// Vision: To build a news outlet that is trusted by millions of readers from across the political spectrum.

// Most Important Objective: The goal is to drastically expand our reach and revenue through customer acquisition and scale.

// Core KPIs: The size of Tangle’s email list and MRR are how we will measure success.

• In one year (August 31, 2023), Isaac’s goal is to have at least 100,000 people on the mailing list and at least $83,000 in MRR (&1m ARR).

• In 2 years, (August 31, 2024), Isaac’s goal is 200,000+ people on our mailing list.